About

Wyld & Rooted was created from a desire to return to something simpler.
Slower. More connected. More intentional.

Living on Vancouver Island, surrounded by ocean air and wild plants, I began working with herbs in a deeper way. Not simply as ingredients, but as something to be respected, preserved, and experienced.

Each product begins the same way, whole plants, slowly infused into oil over time to capture the richness and character of the plant. No shortcuts. No fillers. No synthetic fragrance.

Hi, I’m Jenn, creator of this little business. What started as a personal ritual slowly became Wyld & Rooted, a space where skincare, herbalism, and connection to the earth come together.

I’m deeply inspired by seasonal living, changing tides, wild landscapes, and the quiet rhythm of working with plants by hand. From preserving whole botanicals in oil infusions to crafting remedies that nourish the skin, every product is made with intention and care.

Everything is handcrafted in small batches using thoughtfully sourced ingredients, with a focus on local, organic, and sustainable botanicals whenever possible.

This is slow plant alchemy.
Ritual over routine.